In Hooked, Nir Eyal reveals how successful companies create products people can’t put down – and how you can too Winner of best Marketing book in 800-CEO-READ Business Book Awards 2014 Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an […]
Includes the stories of eight extraordinary CEOs, who ignored or defied the conventional wisdom of their time and applied a common set of principles to achieve remarkable and enduring success. This title helps us learn the consistent and rational traits that helped these select leaders to achieve that exceptional performance.